Defending your reputation and your brand in an online environment

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Defending your reputation and your brand in an online environment
Duration: 45 minutes

Everyone values their reputation. Clearly, business reputations are particularly important when there are so many choices in the marketplace. In today’s highly interactive, online world, your business is under constant scrutiny. Whether you realize it or not, you are a topic of discussion among clients and competitors alike. The better you are, the more they talk.

Online reputation management is a necessity that requires a new approach to prevent a potentially innocuous event from going viral. Understanding the risks and taking time to plan in advance is your best protection.

This briefing is designed for C-suite executives and senior leaders in legal, risk, data privacy, operations, marketing, PR, investor relations, security and HR.

Key points

  • High level overview of the online environment.
  • Unique aspects of online reputation management.
  • Legal considerations.
  • Risk considerations.
  • Overview of PR disasters.
  • Prepping your business for future crisis.
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